Melbourne hosts inaugural F1 season launch event

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Posted on January 30, 2019 Tags:  

To mark the start of the 2019 FIA Formula 1® World Championship, Melbourne plays host to the first ever season launch event, ahead of the F1 Rolex Australian Grand Prix.

The city’s iconic Federation Square will come alive Wednesday March 13 with a free public extravaganza featuring all 20 drivers, Team Principals, and legends of the sport in an event showcasing the F1 heroes for the first time in the sport’s history.

Fans have the chance to get get up close and personal with F1 greats during the show which also features an local music acts adding to the vibrant atmosphere, ahead of the Australian F1 Grand Prix at nearby Albert Park Grand Prix Circuit March 14-17.   The event will be streamed across F1’s social platforms.

“Since 1996, except on two occasions, the greatest racing spectacle in the world has kicked off its year in Melbourne and there really couldn’t be a location better than this fantastic city.   The passion, knowledge and enthusiasm of the Melbourne crowd deserved a special thanks and this is why we have decided to organise the first ever Season Launch event in the history of the sport.   We are incredibly excited to be putting on such a spectacle for our fans.   It’s vital that we put them at the heart of everything we do, and this event provides us with a platform to engage with fans not just locally but also globally.   And we are excited to see all the teams come together to kick off the season with a bang”.  SEAN BRATCHES, Managing Director Commercial Operations, Formula 1®.

The 2019 season also marks another historic moment for the sport – in China later this year – as F1 celebrates its 1000th Grand Prix!


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